Since the very first pair of socks we sold, we've been donating one pair for every pair we sell. We've recently expanded this commitment, and we now donate three pairs for every pair of socks we sell. This is super important to us, and is our number one commitment to you, our customers. We will always have this donation program, and we will always be working to make it better.
Search up or call any agency which provides clothing to those in need, and you'll always see socks at or near the top of their requested item list. We're doing our best to help as many agencies as possible get their hands on as many pairs of socks as possible.
Some humans who are more business-savvy than us sometimes ask why we give away profits in the name of good will. We say to those humans that the answer to their question is in the questions itself. Not only is this the right thing to do, it should be the standard that every business, big and small, practices. It's really not that hard, and it makes a big difference to someone.
Below you can find more detail about the agencies we've worked with and where your donations are going.
The Children's Cottage Society aims to prevent harm and neglect to all children and build strong families through support services, respite programs,and crisis nurseries. They offer non-judgmental services and programs to help parents who are experiencing crisis, regardless of the circumstances. We recognize this as a highly important and effective endeavor, and have supported the agency's Crisis Nursery with socks for the children who stay their. We have plans to work more closely with the Children's Cottage in the near future.
The Mustard Seed helps meet the basic needs of shelter, food, clothing, and acceptance for men and women experiencing poverty, and works with them to find sustainable housing and employment. On average they shelter 350 individuals per night, with the average stay for individuals being two weeks. They provide a hot breakfast and dinner, as well as a bagged lunch for all shelter guests. As many as 40% of their guests have jobs, but cannot afford a place to live. It's very easy to donate to the Mustard Seed, with the drop-off location staffed almost every day. We provide socks to the guests but the demand is still very high.
The Canadian Mental Health Association provides a wide range of innovative services and supports to people who are experiencing mental illness and their families across Canada. These services are tailored to the needs and resources of the communities where they are based. In our case, the CMHA put together personal wellness kits as part of their Street Outreach Program. We provided socks for those kits.
Hull Services provides an integrated continuum of services, including specialized therapy, counseling, and education. Hull helps children, youth, and families who experience emotional and psychological disorders, behavioural problems, learning disabilities, mental illness, developmental delay, neglect, abuse and trauma. They provide incredible work and services for our community. Our socks have gone to the youth living on their campus.
The Calgary Drop-In Centre delivers emergency shelter, health services, community resources, and housing supports to people either experiencing or at risk of homelessness. Whether housed or unhoused, the DI is open to care for our community’s most vulnerable and get them connected to housing. We have worked directly with DI programs, as well as with private initiatives who partnered with the DI to provide handouts to members of the homeless community.
Women in Need Society (WINS) is an award winning not-for-profit organization and shopping alternative investing in the social wellbeing of community. Operating five destination thrift stores and four Family Resource Centres, they help vulnerable women and their families live better lives. We have a personal connection to this agency and are happy to help where we can.
The Gear Up event aims to provide vulnerable or at-risk youth with clothing and supplies for winter, health services, and an opportunity to connect with service providers in an informal and welcoming setting. We provided socks to the Gear Up event this winter, and will most certainly be back next year. It was very humbling to meet and speak with the youth at the event and feel their energy and positivity despite their situations. An excellent event that we'd encourage anyone to get involved with.
Interested in getting some socks for your agency, event, or initiative? Get in touch with us today and let's start a conversation.