Since the very first pair of socks we sold, we've been donating to agencies who support those in need. We donate three pairs for every pair of socks we sell. With almost 300,000 pairs donated so far, this is obviously super important to us, and is our number one commitment to you, our customers. We will always have this donation program, and we will always be working to make it better.

Sock Rocket donates tens of thousands of pairs of socks to the most vulnerable every year.

Socks Are Number One!

Search up or call any agency which provides clothing to those in need, and you'll always see socks at or near the top of their requested item list. We're doing our best to help as many agencies as possible get their hands on as many pairs of socks as possible.

Some humans who are more business-savvy than us sometimes ask why we give away profits in the name of good will. We say to those humans that the answer to their question is in the questions itself. Not only is this the right thing to do, it should be the standard that every business, big and small, practices. It's really not that hard, and it makes a big difference to someone.

Below you can find more detail about the agencies we've worked with and where your donations are going.

The Agencies

Almost 300,000 pairs donated so far to over 200 different partner agencies. Here are some of our favourites!

Be The Change YYC (CALGARY) is a Non-Profit Organization that started as a grassroots initiative in summer 2015 in Calgary, Alberta. The organization is 100% volunteer run and funded. They walk the streets and offer assistance to the homeless, helping roughly one hundred or more vulnerable and at-risk individuals during weekly street outreach, and handing out tangibles like food, water, clothing, and hygiene products. Sock Rocket provides socks to this wonderful and selfless initiative.

Good Shepherd Shelter (TORONTO) is well known on the streets of Toronto. It's a place to get a hot meal, clean clothes, and a safe, clean bed for the night. It's a place to go when you need someone to listen, someone to help. Good Shepherd is a place that promotes human dignity. A place where people come first. A place where the 'last' - the homeless, the marginalized - come first of all.

The Children's Cottage Society (CALGARY) aims to prevent harm and neglect to all children and build strong families through support services, respite programs,and crisis nurseries. They offer non-judgmental services and programs to help parents who are experiencing crisis, regardless of the circumstances. We recognize this as a highly important and effective endeavor, and have supported the agency's Crisis Nursery with socks for the children who stay there. One of our favourite agencies to work with.

The Drop-In Centre (CALGARY) delivers emergency shelter, health services, community resources, and housing supports to people either experiencing or at risk of homelessness. Whether housed or unhoused, the DI is open to care for our community’s most vulnerable and get them connected to housing. We have worked directly with DI programs, as well as with private initiatives who partnered with the DI to provide handouts to members of the homeless community.

Women in Need Society (CALGARY) is an award winning not-for-profit organization and shopping alternative investing in the social wellbeing of community. Operating five destination thrift stores and four Family Resource Centres, they help vulnerable women and their families live better lives. We have a personal connection to this agency and are happy to help where we can.

The Canadian Mental Health Association (TORONTO) provides a wide range of innovative services and supports to people who are experiencing mental illness and their families across Canada. These services are tailored to the needs and resources of the communities where they are based. In our case, the CMHA puts together personal wellness kits as part of their Street Outreach Program. We provide socks for those kits.

The Mustard Seed (CALGARY) helps meet the basic needs of shelter, food, clothing, and acceptance for men and women experiencing poverty, and works with them to find sustainable housing and employment. On average they shelter 350 individuals per night, with the average stay for individuals being two weeks. They provide a hot breakfast and dinner, as well as a bagged lunch for all shelter guests. As many as 40% of their guests have jobs, but cannot afford a place to live. It's very easy to donate to the Mustard Seed, with the drop-off location staffed almost every day. We provide socks to the guests but the demand is still very high.

Inn From The Cold (CALGARY) offers a wide range of life-changing programs to help children and their families experiencing homelessness find housing and achieve long term independence. They strive to be a leading example of compassion, courage, inclusivity, respect, accountability, and innovation, aiming to build a community wherein no child or family is homeless.

Glen Cairn Community Resource Centre (LONDON) works with people of all ages to strengthen community by providing resources, family support, adult, and children & youth programs, and a range of volunteer opportunities. They believe that people are best served through their natural settings and relationships, that services are most successful when they are located close to the community, and that the consumer must play a commanding role in the design, delivery, ownership and evaluation of these services.

The Gear Up event (CALGARY) aims to provide vulnerable or at-risk youth with clothing and supplies for winter, health services, and an opportunity to connect with service providers in an informal and welcoming setting. We provided socks to the Gear Up event this winter, and will most certainly be back next year. It was very humbling to meet and speak with the youth at the event and feel their energy and positivity despite their situations. An excellent event that we'd encourage anyone to get involved with.

Youth Unlimited (CALGARY), and specifically the StreetLight program, aims to reach youth who are living on the streets or who are involved in human trafficking through mobile drop-in centres, as well as through two 24/7 crisis lines. StreetLight strives to provide a safe environment and resources for these vulnerable youth, and facilitates mentorship relationships to help them make positive life changes.

CUPS (CALGARY) provides integrated community-based programs and services that meet the complex needs of low-income individuals and families. In this way, they break cycles of poverty and trauma and build lasting resilience. People facing these challenges in life require individually-tailored plans for support. CUPS uses modern, research-backed, integrated programs and services to do just that.

HARVEST PROJECT (VANCOUVER) is reaching out to those who are experiencing extreme challenges with family break-downs, illness, job loss, and poverty. Their programs provide individual client-coaching and active-listening, provision of food, clothing supports, a rent bank, assistance for workforce re-entry, food-recovery and redistribution, and their retail Clothes For Change Thrift Boutique.

Alpha House (CALGARY) provides safe and caring environments for individuals whose lives are affected by alcohol and other drug dependencies. They offer safety for men and women struggling with addictions, as well as mental and physical health issues, operating a shelter and detox / transitional facility, outreach programs, including the DOAP Team, Encampment Team, Connect2Care, and the Needle Response Team, and housing programs with intensive case management support.

WIN House (EDMONTON) provides a safe place and emergency services for women and children fleeing domestic abuse. Through comprehensive programs, support and advocacy, they provide a safe haven for victims, and connect and equip individuals with the support and hope they need to overcome an abusive situation.

The Crisis Nursery (SASKATOON) is a home away from home for children whose families are experiencing a crisis. When families are in crisis and parents/caregivers have nowhere to turn, the Crisis Nursery offers a 24/7, 365 day a year safe haven where children aged 0-12 years can take a break from stressful situations, and are given nurturing care while their parents receive the help they need.

Engage and Change (TORONTO) was created to foster good citizenship and encourage healthy communities by giving back. In partnership with Kits for a Cause and Bargains Group, They give people and companies the opportunities to do hands on group volunteer projects that assemble and build kits to assist in the alleviation of poverty. These kits are then distributed to the local communities through social service agencies directly to those in need.

Hull Services (CALGARY) provides an integrated continuum of services, including specialized therapy, counseling, and education. Hull helps children, youth, and families who experience emotional and psychological disorders, behavioural problems, learning disabilities, mental illness, developmental delay, neglect, abuse and trauma. They provide incredible work and services for our community. Our socks have gone to the youth living on their campus.

Interested in getting some socks for your agency, event, or initiative? Get in touch with us today and let's start a conversation.

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